![]() ![]() Many web designers prefer sans serif fonts because the clean, crisp lines are perfect for on-screen usage. This type style is most effective when working with body copy or other long-format text, or when you’re looking to add a traditional feel to your work. The serifs themselves guide the reader’s eyes from one character to the next, improving legibility. Serif typefaces have been lauded for their readability. This even spacing increases legibility, making it a great choice for coding and software text editing.Įxample: Courier New When should I use which? Serifs These fonts could be found on typewriters, as well as early computers. MonospaceĪlso known as fixed-pitch, fixed-width, or non-proportional font, these are fonts where characters occupy the same amount of horizontal space. These typefaces began popping up in the early 20th Century. Script fonts can be split up into two subcategories: formal scripts and casual scripts.įormal scripts are typically based on letterforms from the 17th and 18th centuries, often imitating a quill or the nib of a pen.Ĭasual scripts are noted for having a more active hand and undoubtedly possess a less eloquent feel. They generally appear as mimicked handwriting, channeling brush and pen strokes. Script fonts offer eccentricity and artistry with their flowery, calligraphy-inspired design style. ![]() These were developed in the 20th century as people began to feel as though modern Sans Serif lacked character and humanity. Some of the details of the characters possess a calligraphic style influence. These are based on the proportions of Roman-style capitals. Characters have uniform thickness with no contrast between thick and thin. This led to much of the character and personality of the fonts being stripped away. Neo Grotesque typefaces were the result of designers preferring clean, legible sans serifs. Akzidenz-Grotesk specimen Neo Grotesque (20th century) Some common traits include medium contrast between thick and thin strokes and open aperture gaps in characters like the lowercase a and e.Įxample: Akzidenz-Grotesk. The grotesque style was commercially popular in the early 20th century. They were considered an informal style at first, but their clean, minimal, and modern look has turned sans serif fonts into incredibly versatile tools. These typefaces were first used in the fifth century BC, but the first printable type in this style was created by William Caslon in the 18th century. So, sans serif quite literally means “without serifs”. Sans comes from the French root meaning “without”. The contrast is also extremely high between thick and thin strokes. This section will cover 4 major typeface classifications.Ĭharacteristics include serifs that are completely straight and flat and possess completely vertical stress. These changes were among the first made to the typefaces and set in motion a still-active art in doing so. He created the first Roman typeface, based on Blackletter and Italian Humanist lettering. This would result in shorter books with faster setup times. Though later in the century, Nicolas Jenson recognized that simpler, more stream-lined letterforms would result in the ability to fit more text on a single page. The earliest typefaces were called Blackletter, used by Johannes Gutenburg on the first printing press in 1440. Oblique refers to the angle, with 24 pt being the size. ![]() GT Haptik Light Oblique 24 pt is a font.Such as weight, oblique, italic, and size. FontĪ font is a specific set of features within the family of a typeface. ![]() Typeface governs general attributes like the presence (or lack of) serif. TypefaceĪ typeface refers to a family of set features for letters and other characters. This typically doesn’t stop laypeople from interchanging the two, but an understanding of the difference is key to properly digesting this information. And while they may seem synonymous, they aren’t. We’ll be using both of these words a ton throughout this article. This guide will encapsulate the basics of typography, including foundational information like classifications, best practices, branding advice, as well as what not to do when working with type. Properly wielding the tools type design will benefit you when developing a brand. Marketers, advertisers, graphic designers– artists of nearly every medium– utilize typography as a means of conveying both information and identity. It can be an afterthought for many, but typography plays a major role in the way written word is received. Typography is the art and technique of arranging type to make written language. ![]()
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